Congratulations to Rob Adams and the McCombs School of Business for their vision and execution for Texas Venture Labs launched just last night. There was excellent content (see slide presentation below, and watch UStream here) 
Be sure to listen to Daniel Nelson’s segment (23 min in) on how he approached his Phurnace Software start-up with a true marketing-first orientation. “Just figure out what the pain is.” And they kept on that theme, staying close to their customers, iterating and solving the problems. As a reward, his firm was bought by BMC Software. Not bad 4 years and 3 weeks out of B-school.
(apologies for the weak audio…crank it up!)
UStreamed Video from my iPhone
View more presentations from Rob Adams.
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