I can hardly stand it. I’ve had two informational interviews with acquaintances this past week. And neither had done any prep – other than to be ready to tell me how their experience and aptitude would be really great for me, my firm, my clients, etc. Frankly, I feel a bit blessed to get this “in my face” reminder of how any of us can fall into the “let me tell you about me” syndrome. It seems to happen most often to people who are frustrated with finding their next job or position. The frustration appears rooted in a self-assurance voice (“hey, I’ve really got lots to offer if someone would pay attention to me!”) as a result of not finding work. (Seth Godin’s free eBook might help you with a fresh perspective)
In “The Purpose-Driven Life” author Rick Warren opens with a condemning thought – “It’s not about you.” It’s about living a life that honors our Creator and prepares us for eternity. But for the sake of this discussion, when you sit down with someone to network with, remember you can do yourself a major favor by looking across the table and being prepared (know who you’re talking to, know what you want, know what you can offer).
I received a lengthy email from a Chief Outsiders candidate a couple of days ago. It included the longest bio, resume and career history I’ve ever seen, including articles, photos, headlines from industry events. I was quite impressed. The cover letter/email was also extensive including general accolades about the firm I’d joined and how there might be a fit for this individual. In reply, we set a time to get together today. When we got on the phone I quickly learned that this candidate, who was convinced he was a fit for our firm, had not even visited our firm’s website! “I was busy with meetings all day and haven’t had a chance to check it out.” Really? After I tried to postpone the meeting to give him a chance to review, he said he’d really like to make use of this meeting, and proceeded to describe in painful detail many things that frankly weren’t relevant to Chief Outsiders.
So, while I’m grateful that I’m learning from these acquaintance’s mistakes, I pray you won’t have to experience them yourselves – on either side of your networking meetings!
For some AWESOME reminders of how “to be” and how to get your head around your value, your relationships and your behavior, check out this terrific free eBook of productive thoughts from Seth Godin. Enjoy!
I just finished writing a blog post about how many freelancers and vendors I’ve seen show up at a marketing meeting with a potential client and start the conversation off with “Well, I haven’t looked at your web site yet, but…” As I was writing it, I was wondering if I was being too obvious, and if this really still happens as much as it used to. Thanks for posting this, I see it still does, sigh.
I loved Seth’s book, too. So many great nuggets of wisdom in there.
Rebecca
Thanks Rebecca. I have to admit, this event and the posting of it has made me take a second look at my own behavior! I’ve stepped up my preparedness for meetings. I recall a Biblical reference of taking the plank out of your own eye before you point out the speck in your brother’s. Want to be sure I’m learning from all of this. Best to you. \Pete